India Hemp Organics
The Indian Hemp product brand worked with our team to expand into the Northern-Indian market & earned a 3.37x return on ad spend after running the campaign.
The Indian Ayurvedic Proprietary Medicines brand worked with our team to expand into the Northern-Indian market & earned a 3.37x return on ad spend after running the campaign.
CLIENT
India Hemp Organics Co.
LOCATION
India
WORK
Marketing, Facebook Ads Campaign
THEIR STORY
India Hemp Organics is a hemp products brand operating in India &their marketing campaign was part of our “Beta” program.
Their Hemp is grown locally in India & their farm is 100% organic, and located in the Himalayas, where their crops mature in a natural and pristine environment, untainted by harsh chemicals compounds, or any sort of pesticides.
India Hemp Organics (IHO) works to recreate and reimagine the way Cannabis is perceived and consumed in India. As a means of that, they have developed a wide range of Ayurvedic Proprietary Medicines from the Hemp seeds and leaves, to offer people a wholesome form of nutrition and a sustainable source of medicinal healing that's holistic in nature.
RESULTS
3.37x
Returns on Ad Spend
27%
Increase in
e-store footprint
The range of products that we marketed.
As per our process, we started with an audit of their website and concluded that no optimization was needed at this touchpoint from UX perspective.
After meeting with the company's marketing manager - Mr. Akhil Saraf - we launched a Market Sophistication Analysis to determine the positioning of the product for running the campaigns.
It wasn’t until October 2018 that Facebook revised its rules and allowed cannabis business pages to appear in users’ search results. However, there are still a lot of rules that cannabis and cannabis-related businesses need to follow, and most of those rules are vague and up to Facebook’s interpretation.
FACEBOOK AD CAMPAIGN DESIGN
Research showed that the best ways to position the product were:
1) Whey alternative for Lactose intolerant people - Consuming whey causes stomach bloating & unease.
Product - IHO Protein
2) Superfood that can save people & repair damage to soil & hence planet.
Product - Hemp hearts & Hemp Oil
3) Soy protein alternative - Most soy is GMO & hence harmful to health.
Product - Hemp hearts & Hemp Oil
4) General health supplement for both male & female
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After testing these ad sets over a 3 week period, we found promising results with the first and second set of ad angles and began scaling these sets.
RETARGETING CAMPAIGN
To further increase conversions, a retargeting campaign was also run along with the main campaign.
One targeted people who were interested in Hemp Hearts & Hemp Oil.
Other one targeted people interested in Hemp Protein.
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