The US brand worked with our team to get rebranded to expand their range of products & create a delightful experience for their target customers. We helped them naming, brand strategy, brand identity & packaging design.
CLIENT
Pure Glam
LOCATION
Arkansas, USA
WORK
Branding Strategy, Brand Identity & Naming Packaging Design
THEIR STORY
Pure Glam is clean, pure, eco-friendly & affordable handmade soap brand from Hot Springs Village, Arkansas, USA.
Each bar of soap is handcrafted by the finest Artisans keeping customers in mind. Pure Glam is not made by, or for the masses. The soaps are produced in small batches with the utmost care and quality standards. They are all about authentic, signature scents and wholesome, natural, ethically sourced ingredients from the lap of mother earth.
All products are free from parabens, phthalates, synthetic dyes,synthetic fragrances, SLS, SLES.
The Stylescape we designed for capturing initial ideas & setting the direction.
They were operating under the brand name of - 147 Spring - before the rebrand & their USP was handmade soaps made using spring water from the hot springs of Arkansas. But due to restrictions on the use of water from these natural hot water springs & limitation caused by the name to not be able to include products without hot spring water, they considered rebranding.
After 2 session of branding strategy spanning across 2 days, lots of scribbling, asking questions & uncovering insights, we were able to define the naming, target audience, market positioning & USP of the brand.
After discussing with their Head of Marketing - Mr. Akhil Saraf, we started a Market Sophistication Analysis to determine the positioning of their product while running the campaigns.
The name - PURE GLAM - was chosen as it resonates with the brand’s essence. Delivering Clean, Honest & Nourishing products hand-made with love.
After discussing with their Head of Marketing - Mr. Akhil Saraf, we started a Market Sophistication Analysis to determine the positioning of their product while running the campaigns.
Glamorous By Nature•
Glamorous By Nature•
Glamorous By Nature•
Glamorous By Nature•
Glamorous By Nature•
Glamorous By Nature•
PRIMARY COLORS
SOAP PACKAGING
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BRAND STYLE-GUIDE
Bettr has developed branding for me and done a fantastic job. They give attention to detail and get the project right. We had an hour long meeting where they made sure and understand exactly what I was looking for and then delivered exactly the branding and packaging we needed. I’ve utilized their services several times and will continue to work with them. They are deliberate, intentional, and get the job done greatly.
William Robbins
Founder,
Pure Glam
Pure Glam
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